Looking to get the best ways to do keyword research in 2017? Then you don’t need to dig or surf more as we are bringing forward a Beginners guide to do Keyword Research in 2017. Since most of the marketers and bloggers are very much aware of the importance of keyword research. It is the base of any successful marketing campaign or blog. You need to be very much attentive and concerned with the approach and strategy which you follow for keyword research.
It is Cliche in blogging that “Content is King” and it is acceptable, but you need to go profitable as well. And for that, you need to add relevant keywords in your content to drive traffic. So collecting all such thought and information, we are sharing a complete guide today that how to do Keyword research in 2016. This guide is specially written for beginners as we will picking points from the grassroots level.
How To Do Keyword Research For Better Search Ranking:
So here I start my Keyword Research guide of 2k16 for all the beginners and professionals out there. You might get some points which you were missing out.
Here you go;
Firstly, I will be talking about researching keywords which refer to digging out keywords related to your niche.
#1 – Google Search and Keyword Planner:
The most common method of researching your keywords is Google search engine. You may search for any keyword in Google as you are typing Google start giving you some suggestions related to your search. Those suggestions based on hot topics or based on what people more are looking for. You may also use following sites for more suggestions;
Another method to use it smartly is, search for any related keyword then scroll down to bottom and look for some keyword ideas under the heading of Searches related to “Keyword”.
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Now let’s talk about Google Keyword Planner. Keyword Planner let you search the keywords and gives you all relevant information related to any keyword including; keyword volume, suggested bid, competition, and relevant keywords. You may use Google keyword planner to get the idea related to your keyword and check whether it is profitable or not.
#2 – Dig Competitors Using SEMrush:
Another hot strategy out there which most of the professionals are following for getting profitable keyword ideas. It is using SEMrush to analyze competitors’ site to get keyword ideas.
If you are looking to list down some of the profitable keywords in your niche without relying on your own research. Then simply get the list of blogs which are dominating the niche. Normally, only quality blogs are ranking on Google’s first page.
So list down all such blogs, start analyzing those into SEMrush. In SEMrush you will get the list of all keywords a web page is ranking for along with search volume and Cost Per Click (CPC). Now collect all the medium or low competition keywords (Less than 40) with decent CPC so that it could be profitable as well.
Ones you get the list, you are good to go. Start rocking 😉
#3 – Use Amazon
This is another most important and awesome way of researching keyword. You need to go to Amazon and head towards your related niche category. Now look for the evergreen or hot brands or products. Now open any of the product having more than 5000 reviews then you need to look their description, tags, titles to get the keyword ideas.
Or you can use Amazon search bar and then it will start suggesting you some relevant keywords. You may get the ideas from such suggestions and use them in your campaign.
We have discussed all the possible and trendy ways of researching keywords above. Now you need to gather all the ideas of keywords at one place and rank them on Prioritization basis. Prioritize keywords on the basis of search volume and CPC (if doing for AdSense) or reviews (if doing for affiliate marketing).
Make a complete list of all keywords and store it at some place and head to below section;
Check Keyword’s Popularity:
After prioritizing the keywords, you need to check the popularity of your keywords that whether those keywords are or going to be popular or not. The above-gathered data only gives you the shot off past collected day by giving you a single figure.
However, while analyzing the popularity of any keyword you come to know that how users behaved with this keyword. For collecting and knowing the trends of keywords, I will recommend using Google Trends which shows the exact trends of any particular keyword or keywords. You can also add all the sub keyword ones and check out the trends of all keywords altogether and compare the results and performance.
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You can check out below image to get the idea that how Google Trends show results.
If the trends for your keywords seems good and up over the period and are stable from past few months. It means that keywords are good to go. You may use those keywords to start your blog campaign or marketing campaign.
So this was our detailed discussion on Keyword Research 2016. I am sure you guys have gathered some quality information from this post.
If you are having any trouble or you are confused then we always welcome queries. You may use the comment box to get your query cleared in the shortest possible time.
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